New Marvel T-Shirts Tell Boys They Can Be Heroes, And Girls That A Hero Will Save Them
By Joseph Hughes
Following the success of the Avengers film, and with Iron Man 3 set to hit theaters next month, the characters who make up Marvels Avengers team are more recognizable than ever. Naturally, the publisher is taking advantage of that fact via merchandise, including the two t-shirts pictured above.
Of course, aside from the cut of the shirts, the second you look at them you instantly know which is meant for boys and which is for girls, and therein lies quite a problem.
These are Marvel’s characters, the foundation of their company. As such, these products represent them, not the manufacturers. When people see this, and are (rightfully) bothered by it, they aren’t going to care what middle man made the shirts. They’re going to instantly direct their ire toward Marvel, as it it will look to them as if Marvel is telling boys they can be heroes, and telling girls that, if they’re lucky, a hero will come save them.